The construction and internal works of the latest OBI store, located at the Kőbánya - Kispest underground terminal, have finished recently. As a result a 2 storey, 14.000 m2, state-of-the-art home improvement store will meet the needs of nearby Dél-Pest citizens as well as those coming from a longer distance. OBI, which is a clear market leader in Hungary in terms of the number of stores, the total sales surface as well as the sales figures, has high hopes related to the new OBI KÖKI Terminál store.
"We are optimistic regarding the prospects of our latest store" – commented Christoph Wackerbauer, managing director of OBI Hungary Retail Kft. "We build on those who like to improve their homes, who like to do things around the house and taking care of the garden or looking for ways to reduce their heating bill. We are aware that for many people the financial scope is limited. This new store offers a solution to everyone, by offering a range of solutions meeting individual needs and possibilities. Our drive is to offer a choice among the options and to help the customers make the best decision. This is served by the well structured arrangement around the 4 main product categories, the attractive product displays, the detailed and informative product signs and the well experienced team of employees. I can surely say that this store meets all the needs the customers may have regarding product choice, wealth of services and outstanding customer care" - commented Christoph Wackerbauer.
OBI products traditionally cover 4 main areas: living, tools, construction and garden. In the new OBI store everyone will find their likings, be it hobby visitors or professionals, builders, renovators or weekend garden carers. The new store offers over 40.000 product items, will have permanent displays showing - among others - DIY machines, garden tools, bathroom and kitchen equipment, as well as boast of a number of customer friendly services, bank card payment facility, credit loan facility, home delivery, cutting to size and paint mixing (for further detail consult the background material).
"From the very first moment we want to prove why it is worth choosing us. The last 17 years OBI has become the favourite of many in Hungary and we want to continue building on our virtues: wide choice, easy shopping, competitive prices. Together with my colleagues, we will add professional expertise, customer focused service and the excellent access of the OBI KÖKI Terminál store. Customers have confidence in us if they ask for advice about the colour of wall paper they should choose, which drill to buy for putting the bookshelf together, how to take care of their indoor plants and how to decorate the festive table. We want to keep the confidence of our customers on a long term, therefore I can promise that not only on the special days of the opening, but in all the weekdays and weekends they can surely approach is." - said OBI KÖKI Terminál store manager, Ildikó Rétegi.
OBI is one of the leading European DIY brands offering a wide range of home improvement and gardening products. Currently, the company operates in 13 Central and Eastern European countries (including Germany) more than 570 stores, thereof more than 340 in Germany. OBI generate in fiscal year 2010 a total sales of 6.4 bn €, employing more than 40,600 staff. Since the opening of the first OBI store in 1970 (Hamburg, Germany), the sales areas of the OBI stores have increased from 870 sqm to large-surface “orange boxes” with more than 10,000 sqm. The total store sales area now amounts to more than 3,8 million sqm. OBI stores offer a broad and comprehensive product range, which covers living, tools, construction and garden.
OBI in Hungary
OBI opened its first store in Hungary in 1994. With the largest number of stores, 6 in Budapest and 19 in the countryside, offering a total of 181.000 m2 sales space and with 1630 employees. Last year the chain welcomed 16 million visitors, out of which 8,3 million become customers. Of the DIY market players, OBI received first the Superbrands award in 2004, to be repeated in 2008 and 2010. The same year the company won the CSR Best Practice award as well. These have all reinforced OBI’s position among the best known and appreciated brands and among the socially responsible companies.