| trengthening environmental awareness |
| 1996 | packaging
| Tetra Pak |
| Commissioned by Tetra Pak our agency was active in drawing up a concept and organizing events for the media, the trade and the public introducing the commitment of the company towards the environment. The program had 3 underlying thoughts: there is a solution for the collection and recycling of cardboard beverage packaging, Tetra Pak plays a leading role in the implementation and counts on everyone's cooperation. The journalist programs, site visits, the nationwide spectacular events for the public and primarily for kids were all designed in accordance with the aforementioned messages.
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