|European monitoring and evaluation of an international announcement
|2002 | electronics
|Our agency was assigned the monitoring and evaluation of the European media coverage of an international Flextronics announcement of great importance. The monitoring encompassing 11 countries was carried out in cooperation with Pinnacle Worldwide member agencies. It was PeppeR's task to set the criteria, supervise incoming materials and national evaluations and compile the European media evaluation. In accordance with the requirements a quick report was delivered to the client within 48 hours and a detailed evaluation within 2 weeks of the announcement.