| 2004 | market research
| Millward Brown |
| Market researcher Millward Brown presented its "European Youth in the World of Brands" research on the A38 ship in front of members of the press and marketing directors. The qualitative study was carried out in 10 European countries, among them in Hungary, to examine the attitude to life of youth aged between 18 and 25. In order to meet needs of the media and the trade, 2 separate but interlinked events were been drafted. Choice of venue, visuals and content reflected the professionalism of the client as well as the youthful character of the topic. The presentations were held by researchers of Millward Brown and invited experts. Structuring of the program, the module type presentations and the hand outs allowed everyone to indulge in the information according to their individual interests. The event, with significant attendance, resulted in outstanding media coverage and reinforced business relations.
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