introduction of Millenium Center |
1997 | real estate development
| Millenium Center |
The introduction of the office and apartment building in the center of Budapest at the location of the former "Vasudvar", designed by József Finta started off with a tender for finding the ideal name for the complex. Out of some 2200 suggestions Millenium Center was chosen to reflect that this multifunctional building might serve as the meeting place for the new millennium. Interest for the building during its construction was maintained through journalist and professional site visits. A print and radio campaign prior to, and immediately after the opening, various entertaining events and journalist programs were organized to introduce the Millenium Center and Millenium Court.
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