media training for division heads |
1994 - 1996 | pharmaceutical
| Ciba |
We held several media training sessions for division heads of one of the most important pharmaceutical manufacturers. The participants of the training were managers who were likely to come into contact with journalists during their everyday work and for whom understanding of the way media work was especially vital. The compilation of topics, the practice of real life scenarios and the drafting of necessary scripts were carried out in accordance with the unique characteristics of the industry and the activity.
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