| In the mid-90's the association comprised of the leading international pharmaceutical companies in Hungary made it their goal to create an even more significant presence in their trade and among decision makers of health policy. Professional activities were supported by intensive media relations, the publication of professional articles and the creation of corporate identity as well as continuous strategic consulting. This encompassed the forms of communication with professional organizations and authorities, publication and delivery of the association's professional materials, the tone of communication and the creation of the communicational elements of work sharing among board members.
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