PeppeR 21 PR Agency
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support image restructuring
2003 -  | commerce | OBI
In the light of research carried out in 2003 and following strategic development goals OBI Hungary moved to a significant change in its image. The transformation from a DIY store to a home furnishing store was reflected in its slogan "Welcome home" and was assisted through intensive media relations activities. Thematical and geographical expansion of media lists, the increased frequency of communication and the widening of themes to be communicated all assisted in making the public aware of OBI development: significant expansion both geographically and in its role in commerce and ambition to strengthen its market-leading role.
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