creation of the corporate identity of the association |
In the mid-90's the association, comprised of the leading international pharmaceutical companies and their representatives present in Hungary, made it their goal to create a significant presence in their trade and among decision makers of health policy. Besides an intensive media work assisting the continuous professional activity the design and introduction of AIPM's corporate identity also served the aforementioned goal. In addition to office stationery AIPM's first bilingual publication was also published according to the new image. The article series "Who discovered it? Who financed it?" published as individual advertisements also emphasized the image and the philosophy behind it.
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