29-11-2016
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Story telling at its Christmas best |
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UK retail chains have been in fierce competition for winning the biggest sympathy for their Christmas advertisements. For a number of years, John Lewis was considered THE spot to wait for, its first viewing eventually has become a yearly social event.
This year, the competition is fierce. Having looked at the films of John Lewis, Waitrose, Sainsbury and Marks and Spencer, declaring a winner seems a matter of individual choice, but one thing can be surely noted. The social content of these films is on the rise, some of them touching a truly sensitive chord with society........
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source: PeppeR PR | author:
PeppeR PR |
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