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I simply do not understand the forecasts of PR News and the PR Newswire on how they see 2015. On their lists both warn about the technological challenges and the changing customer behaviour: without video content PR will become meaningless, now it is the time to talk mobile after all, content generation is the basis for all communication work, immediate reaction is the only acceptable speed, and so on. Let alone the fact that I seem to remember very similar lists from previous years, more disturbingly, not one word is shared on the importance of the actual content of communication. The experts don't seem to notice at all that PR used to have ambitions, reaching far beyond becoming the simple executors of digital marketing activities...... |
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source: PeppeRsauce | author:
PeppeRsauce |
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