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B2B newsletters are a prime way to keep in contact with one’s business partners. However, often they do not reach the right audience. This is first due to a high number of bounce-back letters, as a result of incorrect or outdated e-mail addresses. Content also might have its hiccups, the newsletter misses the tone or the content that would be relevant to their readers.
To make a business partner oriented B2B newsletter a success, one needs to bear 5 points in mind...........
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source: PeppeRsauce | author:
PeppeR |
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