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30-06-2016 Sports belong to all of us
  With hardly a few days after the European Football Championship and a few weeks ahead of Rio Olympics, it is worthwhile to have a look what lies behind the fans’ often inexplicable crave for success, and what lessons there are for communication practitioners.

For many, love for sport has become the synonym of national self respect. ’The better our football, basketball, or table tennis players are, the more we are worth. Their success is ours. Media is full of their wins and for many, outstanding sport results contribute to valuable nation branding...........


  source: PeppeRsauce | author: PeppeRsauce  
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