19-02-2014
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PR education in a changing world |
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Frequently one hears student complaints about learning things they do not need to know. Complaints may have various reasons but often build on a piece of truth: education does not keep pace with practice. It is worth having a look if traditional cornerstones of PR education meet the needs of today’s and tomorrow’s communication profession.
Traditionally university level PR education is media centric, what's more, traditional media centric. Graduates are then pretty much able to organize a press conference, write a press release or find their way around media history. The problem is, that at the same time, they admit they hardly ever read a newspaper or watch TV news. Consequently, if later on they want to be successful in PR, they would need different knowledge and skills. 4 important elements seem to be missing of Hungarian and international curricula .... |
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source: PeppeRsauce | author:
PeppeRsauce |
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