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Zebra Technologies Launches Global Partner Programme for
17-02-2011 IT/Zebra Technologies source: PeppeR

New programme creates a collaborative environment for ISVs, channel partners to foster development of innovative solutions

Zebra Technologies Corporation (NASDAQ: ZBRA) today announced the launch of its Independent Software Vendor (ISV) Partner Programme, designed to foster stronger and more innovative partnerships between Zebra and the ISV partner community. As an element of Zebra’s channel development strategy, the ISV programme highlights the importance Zebra places on the ISV’s role in developing new technology solutions.


"The launch of the global ISV partner programme is a key part of Zebra’s strategy for long-term growth and builds on the company’s 40 years of experience working with partners," said Chris Ayres, EMEA ISV Programme Manager at Zebra. "Zebra’s engagement with ISVs will create stronger working relationships and collaboration on joint solutions that deliver customer value in a wide variety of industries."

ISVs will have access to dedicated technical resources who understand the complexities of application development, an ISV developer portal with Software Development Kits, Sample Source Code, and interactive forums.

Prisym ID, a leader of barcode, RFID & labeling software for product lifecycle management, is one of the first ISVs that have since joined the programme in the UK. “Access to technical integration resources, introductions to global channel partners, and use of Zebra’s PR infrastructure are just a few of the benefits that will support Prisym ID to further expand within current and new market places. We’re delighted to be working more closely with Zebra through the Zebra ISV Partner Programme and believe it will add significant value to our business and our customers.” Vince Postill, Development Director, Prisym ID.

Through the new programme, ISVs can leverage Zebra’s reseller channel and global sales resources, as well as global alliance partnerships that include Motorola, IBM, Oracle and SAP.

"Motorola Solutions recognises the crucial role of its partners in encouraging the development of a healthy ISV ecosystem. Our customers benefit greatly from the ingenuity and versatility demonstrated by ISVs and Partners alike. Zebra’s ISV Partner Programme delivers this value by encouraging innovation which results in market expansion. It is for this reason that we support such initiatives 100 per cent." said Marco Landi, Corporate Vice President, EMEA Channels for Motorola Solutions.

To learn more about Zebra’s ISV program, please visit

About Zebra Technologies
Zebra Technologies Corporation (NASDAQ: ZBRA) provides the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra’s products include reliable on-demand printer and state-of-the-art software and hardware solutions utilizing a wide array of automatic identification technologies. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide. For more information about Zebra's solutions, visit


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